For seven years, I worked at Ohio University Press. I developed and maintained its websites, and created promotional material of all kinds, much of it ephemeral: forms, banners, slides, catalogs, posters….
Two long-term concerns guided my work there: the press’s visual identity and its web and metadata infrastructure.
I reworked the press’s identity to make it brighter, more consistent, and more contemporary. With a bolder and more identifiable brand, the press could compete for attention (and manuscripts) with larger university presses, on the web and at scholarly conferences.
In addition, I developed the press’s internal metadata management system which displayed and integrated information from several of its departments, tracking production updates, marketing assets, sales, and inventory.